Sunday, February 16, 2014


Haal Inc. is an abaya brand based in Jeddah, Saudi Arabia, who has, for yet another season, nailed the perfect casual abaya. I love the use of colours such as "forest green" and "oxblood" which were exactly what we saw during Winter Paris fashion week, in casual wrap and cocoon shapes. While I myself may not get the lace snoods, or backwards facing "handsome" Saudi dudes in the advert. campaigns, I do get the modern, carefree vibe they were going for. Since almost every second woman at Jeddah art week was wearing Haal Inc., obviously Saudi women agree with me. The Haal Inc. Winter 2013 collection?: Hit.

The brands just opened a store: in Jeddah alas.

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